Hi, I'm Katie!
I am a Digital Marketer based in NYC, spreading my creativity worldwide!
I began in this field studying graphic design and web development (HTML/CCS, WordPress). During my studies, I worked with various local businesses just starting their own adventures by partnering with them to create their logo, brand materials, and websites. I LOVED it. I loved helping the companies find who they were as a brand and creating digital materials to help them grow! I also soon found a love for video, which pushed me to pursue my bachelor's degree in Film and Animation.
After graduation, I worked professionally in film and have had many opportunities with hands-on experience in all departments within filmmaking, from pre- to post-production. These experiences enabled me to produce live broadcasts, edit feature-length films, and direct a full crew. I also have carried my design background to film by creating motion graphics to support the material I am editing.
During these few years, I was a "media content-creating machine," and I wanted to continue education somehow that would make what I am creating even better! So, I pursued my master's degree in digital marketing. The impact this made on my skill set, I could probably do an entire... or a couple... Tedtalks on.
I feel when I began as an editor/designer, I was creating content that looked good and was on brand; now, with any type of media I am creating, the phrases "target audience" and "what will the analytics say" are in my mind the entire time. I also gained a great skill set in SEO, email marketing, and Google Analytics.
Not only am I in a position now to create digital media and understand the design process, I am also able to strategically create high-performing media and understand the direct impact it is having on company performance through monitoring the contents analytics.
"We had good communication with one another. As an employer, I recommend that providing all details and materials that can support Kaitlyn's work. Don't be afraid to contact her for anything on your mind."
"I am figuratively shouting from the online rooftops about how awesome Katie is as a web designer! She is everything I could have ever needed for refreshing not one but TWO of my websites for a very reasonable price! I haven't touched my sites' design in a very long time, but Katie was able to go in and immediately refresh them so they look clean, sleek, and modern! And the turnaround time was SO QUICK too! I greatly appreciate that she also took direction very well and I didn't need to spend extra time with back and forth; she got it right away! If you need a site from scratch or a new design for your site, hire Katie and you will not be disappointed!"
Katie was our intern from May 2018-May 2019 and far exceeded any expectations we would have had for a summer intern. She is an outstanding partner who not only fulfilled her tasks in her role, but extended her stay with us throughout her final year of college and became a critical member of our media development team. She quickly earned the confidence and trust of her peers to work on projects with tight deadlines and high visibility. In September 2018, myself and our other full time developer were out of work on family leaves. Katie went from "intern" to "only developer in the department" and was able to manage the workload without issue. She has taken the lead on several high profile projects, including the production of two videos to be distributed to all employees through an Executive communication. I could speak about her animation work, her comfort with all of our production equipment or her editing as skill highlights, as each is an absolute strength. But what sets Katie apart from others was her attitude. Through 12 months and many unfavorable conditions and projects, she never once complained or rejected a project that came her way. Her willingness to support our team in any way was an asset that we will truly miss as so graduates and pursues her career path. If Katie was willing to stay with us, we absolutely would have held on to her.