Katie Emerson

About Me

Artist, Thinker, Creative Doer
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Hi, I'm Katie!

I am a Digital Marketer based in NYC, spreading my creativity worldwide!

I began in this field studying graphic design and web development (HTML/CCS, WordPress). During my studies, I worked with various local businesses just starting their own adventures by partnering with them to create their logo, brand materials, and websites. I LOVED it. I loved helping the companies find who they were as a brand and creating digital materials to help them grow! I also soon found a love for video, which pushed me to pursue my bachelor's degree in Film and Animation.

After graduation, I worked professionally in film and have had many opportunities with hands-on experience in all departments within filmmaking, from pre- to post-production. These experiences enabled me to produce live broadcasts, edit feature-length films, and direct a full crew. I also have carried my design background to film by creating motion graphics to support the material I am editing.

During these few years, I was a "media content-creating machine," and I wanted to continue education somehow that would make what I am creating even better! So, I pursued my master's degree in digital marketing. The impact this made on my skill set, I could probably do an entire... or a couple... Tedtalks on.

I feel when I began as an editor/designer, I was creating content that looked good and was on brand; now, with any type of media I am creating, the phrases "target audience" and "what will the analytics say" are in my mind the entire time. I also gained a great skill set in SEO, email marketing, and Google Analytics.

Not only am I in a position now to create digital media and understand the design process, I am also able to strategically create high-performing media and understand the direct impact it is having on company performance through monitoring the contents analytics.

Services

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Certifications

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Testimonials

Resume

6 Years of Experience

Education

2020 - 2022

MS: Digital Marketing

Southern New Hampshire University

2015 - 2019

BFA: Film & Animation

Rochester Institute of Technology

2013 - 2015

AAS: New Media

Finger Lakes Community College

Experience

July 2020 - Present

Digital Marketing Specialist

Peak Vitality Solutions

• Collaborated with business owners on the brand identity and

graphically created final brand image

• Designed, developed, maintained and upgraded company websites

using WordPress

• Performed Search Engine Optimization (SEO) to increase traffic

and enhance page ranking

• Developed and executed social media marketing plan campaigns

• Developed email marketing campaigns on Mailchimp

• Created company marketing videos

October 2021 - June 2023

Video Editor - Contract

McKinsey and Company - Remote

• Film & edit both in-studio and virtual interviews, panels, and

on-location events

• Maintain brand image through motion graphic development

• Collaborate with stakeholders to develop desired content

• Assist team members across projects

June 2019 - October 2021

Video Editor & Animator

Asset TV - New York, NY

• Film & edit both in-studio and virtual interviews, panels, and

on-location events

• Create motion graphics dependent on client brand

• Assist clients through the filming process

• Technical direct live and in-studio filmings

• Creatively edited company promo

May 2018 - June 2019

Multimedia & Video Producer

Paychex - Rochester, NY

• Created live action & animated videos for new hire training

• Developed motion graphics to support videos content

• Collaborated on solutions for continually improving efficiency

• Photographed company event

• Recorded and edited weekly podcasts

Skills

Video Editing

Graphic Design

Web Design

SEO

Digital Marketing

Portfolio

My Best Works

Video

Varsity Tutors

Ollie

Vincero

Portugal – Travel Video

Brooklyn Art Cave

High Fashion – Music Video

Websites

Fitness

Studio

Design agency

Flower Shop

Wellness App

Psychiatry

Case Studies

Design

Contact

Get in Touch

Get in touch!

Use the calendar below to schedule a video chat at your convenience. If time may not be on your side, feel free to email me at katieemersonmedia@gmail.com