Katie Emerson

About Me

Artist, Thinker, Creative Doer
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Hi, I'm Katie!

I am a Digital Marketer based in NYC, spreading my creativity worldwide!

I began in this field studying graphic design and web development (HTML/CCS, WordPress). During my studies, I worked with various local businesses just starting their own adventures by partnering with them to create their logo, brand materials, and websites. I LOVED it. I loved helping the companies find who they were as a brand and creating digital materials to help them grow! I also soon found a love for video, which pushed me to pursue my bachelor's degree in Film and Animation.

After graduation, I worked professionally in film and have had many opportunities with hands-on experience in all departments within filmmaking, from pre- to post-production. These experiences enabled me to produce live broadcasts, edit feature-length films, and direct a full crew. I also have carried my design background to film by creating motion graphics to support the material I am editing.

During these few years, I was a "media content-creating machine," and I wanted to continue education somehow that would make what I am creating even better! So, I pursued my master's degree in digital marketing. The impact this made on my skill set, I could probably do an entire... or a couple... Tedtalks on.

I feel when I began as an editor/designer, I was creating content that looked good and was on brand; now, with any type of media I am creating, the phrases "target audience" and "what will the analytics say" are in my mind the entire time. I also gained a great skill set in SEO, email marketing, and Google Analytics.

Not only am I in a position now to create digital media and understand the design process, I am also able to strategically create high-performing media and understand the direct impact it is having on company performance through monitoring the contents analytics.

Services

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Certifications

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Testimonials

Resume

6 Years of Experience

Education

2020 - 2022

MS: Digital Marketing

Southern New Hampshire University

2015 - 2019

BFA: Film & Animation

Rochester Institute of Technology

2013 - 2015

AAS: New Media

Finger Lakes Community College

Experience

July 2020 - Present

Digital Marketing Specialist

Peak Vitality Solutions

• Collaborated with business owners on the brand identity and

graphically created final brand image

• Designed, developed, maintained and upgraded company websites

using WordPress

• Performed Search Engine Optimization (SEO) to increase traffic

and enhance page ranking

• Developed and executed social media marketing plan campaigns

• Developed email marketing campaigns on Mailchimp

• Created company marketing videos

October 2021 - June 2023

Video Editor - Contract

McKinsey and Company - Remote

• Film & edit both in-studio and virtual interviews, panels, and

on-location events

• Maintain brand image through motion graphic development

• Collaborate with stakeholders to develop desired content

• Assist team members across projects

June 2019 - October 2021

Video Editor & Animator

Asset TV - New York, NY

• Film & edit both in-studio and virtual interviews, panels, and

on-location events

• Create motion graphics dependent on client brand

• Assist clients through the filming process

• Technical direct live and in-studio filmings

• Creatively edited company promo

May 2018 - June 2019

Multimedia & Video Producer

Paychex - Rochester, NY

• Created live action & animated videos for new hire training

• Developed motion graphics to support videos content

• Collaborated on solutions for continually improving efficiency

• Photographed company event

• Recorded and edited weekly podcasts

Skills

Video Editing

Graphic Design

Web Design

SEO

Digital Marketing

Portfolio

My Best Works

Video

Varsity Tutors

Ollie

Vincero

Portugal – Travel Video

Brooklyn Art Cave

High Fashion – Music Video

Freelance Promo

Case Studies

Websites

Fitness

Real Estate

Design agency

Flower Shop

Wellness App

Psychiatry

Design

Contact

Get in Touch

Get in touch!

Use the calendar below to schedule a video chat at your convenience. If time may not be on your side, feel free to email me at katieemersonmedia@gmail.com