Let me start this off like almost every article you have read lately… just because I haven’t gotten to just yet….
….2020 was an unprecedented year that changed the landscape on many fronts, digital marketing being one of them.
Okay, now that that’s out of my system (I promise, only time), lets talk about what has changed and what it means for your upcoming social media campaign.
I rounded up my predictions for 2021 social trends. Follow along over the next few weeks as I discuss my thoughts and would love to know your thoughts/ what made your list in the comment section below!
1. Nostalgia Marketing
Break out your old mixtapes to be in the background of your Instagram post. Nostalgia marketing is here!
You know when you are driving in your car or on the train and that “one” song comes on your Spotify playlist that transports you back to a moment in time and you can’t help but smile. That’s what nostalgia is all about and it has made its way to marketing. We have seen this over the years from brands like Coca Cola bringing back their classic glass bottle for campaigns or Nintendo rereleasing its 1980s and 1990s classics Nintendo Entertainment System in 2019, bring back a feel-good emotion to consumers. Even outside of marketing efforts, polaroid cameras and 90s clothes became a hit for millennials in the fashion world.
Referencing those good ol’days in your social post brings a more down-to-earth feeling of your brand. According to the researchers, nostalgia can “counteract loneliness, boredom, and anxiety.” These stimuli bring strong positive emotions from consumers and can help consumers de-stress…. something we all could you nowadays… While they are scrolling to the end of their IG feed out of boredom from being alone in their 300 sq foot apartment, these posts can bring a happy feeling to consumers. So does this mean to break out your old products/services while listening to the Backstreet Boys?
… what it does mean is maybe overlaying a great 90s hit in your Instagram reel or create a nostalgia design for your next round of social post to create that feel-good, untouchable, world stops for a moment emotion. We all know emotion is a must and Nostalgia has a way to reach all consumer group’s emotions, and that is a very powerful marketing tool.
That’s all for now, leave your email below to be notified for the next 2021 trend!